Glamour Fashion Show FW/25-26 × Ilkhom Theatre
Department Store Glamour Avenue presented the Fashion Show for the new Fall-Winter/2025−26 collections at Ilkhom Theatre, a landmark cultural institution in Uzbekistan and Central Asia. Founded by Mark Weil, Ilkhom has spent more than five decades nurturing independent thought, bold artistic vision and a contemporary creative spirit. The theatre’s modernist building still reflects the forward-looking energy of its time.
Dmitry Mashchenko, CEO of Glamour Avenue, says:
"For me, fashion is a vital cultural code that expresses independence, self-expression and the aesthetics of our era. Ilkhom shares these values, which is why we chose it for our collaborative show-performance. As the theatre celebrates its 50th anniversary, we highlight the importance of dialogue, creativity and the living connection between fashion and contemporary art."
THE SHOW UNFOLDED INSIDE A SPECIAL ANNIVERSARY INSTALLATION CREATED FOR ILKHOM’S 50-YEAR MILESTONE. LARGE TEXTILE PANELS WERE PLACED THROUGHOUT THE FOYER, FEATURING ARCHIVAL BLACK-AND-WHITE PHOTOGRAPHS, QUOTES FROM PERFORMANCES, AND TEXT FRAGMENTS THAT REFLECTED THE THEATRE’S HISTORY AND ARTISTIC VOICE. THIS ENVIRONMENT SET A VISUAL ATMOSPHERE IN WHICH THE THEATRE’S MEMORY BECAME AN ACTIVE PART OF THE PERFORMANCE.
images are courtesy of ilkhom theatre
Boris Gafurov, Art Director and actor at Ilkhom Theatre, notes:
"Art and fashion are two languages of expression. Ilkhom has always been a place where ideas matter more than convention and where the pursuit of the new outweighs the comfort of the familiar. Hosting a fashion show here feels like a natural extension of our philosophy, a philosophy of openness, experimentation and respect for creativity in all its forms."
50th anniversary and a contemporary fashion show
This collaboration with Ilkhom Theatre in its anniversary year gives us the opportunity to highlight fashion’s role as an active participant in contemporary culture. Fashion evolves through its dialogue with other creative disciplines, sharing essential values such as independent thinking, expressive form and the search for new cultural language. This project shows that fashion is not only a visual industry but an important contributor to shaping modernity.
watch the show
The show brought together the most fashionable figures of the capital — partners and friends of the company, actors, pop stars and influencers, designers and stylists, creators, athletes, as well as representatives of culture and business. Guests discussed the trends of the new season, FW/2025−26 silhouettes, textures, stylistic techniques, new accessories, and the presentation of looks on the runway, sharing their impressions and emotions.
The guests were not just spectators — they became part of the overall performance, blending into the visual and emotional narrative of the evening.
The guests were not just spectators — they became part of the overall performance, blending into the visual and emotional narrative of the evening.
Guests of the Glamour Fashion Show at the Ilkhom Theatre
THE OUTFITS
VIDEO
atmosphere
Еnjoy the atmosphere
